Digital marketing is one of the few fields where you can prove your value in hard numbers, so a CV that hides behind vague phrasing wastes its biggest advantage. "Managed social media" tells a recruiter nothing. "Grew Instagram to 40k followers and 6% engagement" tells them everything. Build the whole CV around that difference.

Lead with a results-focused summary

Three or four lines at the top, naming your specialism and a headline metric. A performance marketer and a content strategist are different roles; say which you are.

Performance marketer with 5 years across paid search and social. Managed budgets up to 80k/month and cut blended CAC by 30% over three quarters.

That opening filters you into the right pile immediately.

Quantify every channel you mention

This is the core of a marketing CV. For each role, attach numbers to the channels you ran:

• Paid: budget managed, ROAS, CAC, conversion rate.
• SEO: organic traffic growth, keyword rankings, backlinks earned.
• Email: list size, open and click rates, revenue attributed.
• Social: follower growth, engagement rate, reach.
• Content: publishing cadence, traffic per piece, leads generated.

If you do not have exact figures, use honest ranges or percentages. "Increased email revenue around 25%" beats no number at all.

Name your tools, exactly

Marketing hiring leans hard on tool familiarity, and an ATS scans for these terms directly. List the real platforms: Google Ads, GA4, Meta Ads Manager, HubSpot, Semrush, Klaviyo, Looker Studio. Use the official names so both the parser and the hiring manager register them. For more on getting that keyword match right, see our guide on keywords to include on a CV.

Do not pad the list with tools you opened once. You will be asked about them.

Show the strategy, not just the execution

Anyone can list campaigns. What separates a senior candidate is connecting work to business outcomes. Frame at least a few bullets around the why and the result:

Shifted budget from broad display to retargeting after a funnel audit, lifting ROAS from 2.1x to 3.8x.

That shows judgment, not just activity.

Keep the format clean and ATS-safe

Marketers love to design, and a flashy CV is tempting. Resist it for the application itself. Columns, text boxes, and graphics often break in an ATS. Keep a clean, parseable version for applying and save the designed portfolio for your site or the interview. If you are building from your LinkedIn profile, a tool like Postulit can give you a clean base you then tailor per role.

Get the numbers and tools right and a digital marketing CV almost writes itself. The work is real; your job is to make the results impossible to miss.